If you’ve already set up your own online store, or you’re just starting an online business, there are many things you’ll need to do to ensure the success of your new online business.

This article is the second in a series of articles designed to help you get the most out of your online store. In my last post, I covered ways to increase traffic to your online store.  If you follow our tips to increase your traffic, then more orders should start coming in.

If you follow the tips below to increase your conversion rate, then you could effectively reduce your advertising costs, whilst converting more of your visitors to buyers.

In e-commerce marketing, a conversion rate is the percentage of unique visitors to your online store who actually buy something.

Generally, if your store is laid out well, and you have good product descriptions and images and your products are reasonably priced, you should achieve at least a 1% to 2% conversion rate.

That can be easily increased to 3% if you follow the tips below.  If you go further than what we suggest, you can increase your conversion rate even further. Continue reading →