19 ways to promote a new product on the web for free

free-signSo you’ve got some pretty cool new stock for your online store – bonza!

Once you’ve got that sparkly item beautifully photographed and loaded safely in your Spiffy Store, it’s time to go to town with your marketing.

You don’t have to have a big marketing budget to promote your new product online.

Here are 19 ideas that will cost you nothing but a little bit of your time.

  1. Post a photo of your new product on your Facebook page, linking directly back to the product page on your store
  2. Tweet that cool photo and link out on your Twitter account
  3. Post the image and link on your Pinterest page
  4. Post the image and link on your Google+ page
  5. Make a creative photo on Instagram
  6. Write an update for your LinkedIn company page
  7. Take a short video of the product on your smartphone and load it onto your YouTube channel
  8. Post the video out on your other social networks too
  9. Use a #hashtag on social media whenever you mention your new product. For example, #shoes or #goldsandals.
  10. Post on social media more than once. If you do it just once, it may get lost in the noise of the newsfeed.
  11. Feature the product in your next newsletter
  12. Mention it in your email signature with a link
  13. Write a blog post about it. If it’s something to wear, you could discuss different ways to wear it. Remember to use the product name in the page title and headline.
  14. Write a traditional press release and post it on PR sites like Newsmaker. If you’re not sure how to do that, check out my post on how to write a press release.
  15. Monitor sourcebottle.com for free publicity opportunities and giveaway requests that would fit your product. You can sign up for alerts on the site.
  16. Search for popular blogs in your niche (fashion, lifestyle etc) using Google Blog Search or Alltop and send the blogger some information about your product along with some nice images. They might feature it.
  17. When you ship your new product, invite your customers to post a snap of them using it on social media with a #hashtag so you can follow the activity
  18. Slip a note about the new item into the package when you ship other goods
  19. Add a note and link in your automated emails to check out the new product in the store

There you go. A bunch of online marketing ideas for you that don’t cost a cent!

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About Alison Hardy
Alison Hardy

Alison Hardy Alison is a freelance copywriter and content marketer. She specialises in dynamic online copy that helps small businesses reach and connect with the people that need them.

With a Southern Pommie accent and an unAustralian dislike for seafood, Alison came to Australia at the end of the last century. Despite these obvious disadvantages, she was offered a job in the ecommerce department of a local Internet company and has been working in digital communications ever since.

In the heady days of the first dot com boom, before she became a queen of copy, Alison helped produce websites. But project management wasn’t creative enough for this sassy lassie so she switched her attention to marketing and communications. Much more fun!

She spent the next 10 years in marketing roles, promoting businesses in the education, art, technology and online retail industries. This invariably involved writing persuasive copy online, offline and sometimes even in the line at the post office. Her talents helped her produce powerful copy for a wide range of purposes like websites, flyers, adverts, enewsletters, emails, social media and blog posts.

In 2012, she became one of the growing number of fearless people who take a leap of faith to work for themselves. Nowadays, you will find her in her slippers with a cat on her lap, wrestling sentences to create smart content to bring businesses to life.

A wordsmith, online champion, creative problem solver and a lover of strong tea, Alison has been working with us at Spiffy Stores for many years. She has helped us with marketing advice and writing content for our website, blog and knowledge base.

She’s pretty nice to work with, and thankfully has learnt to polish off a prawn or two so she can’t be all that bad. If you would like to hire her to write great copy for your website or marketing materials, visit www.alisonhardy.com for samples of work and her contact details.