Today we’re moving forward with our plans for a more secure, safer Internet for everyone. We’ve decided that it’s time for an upgrade to the security on all Spiffy Stores, so we’re issuing free SSL certificates for every Spiffy Store.
In case you missed that… every page, every image, all content… everything on all ecommerce stores powered by Spiffy Stores can now be accessed using SSL encryption for free!
In the past we’ve used SSL encryption to protect a customer’s personal information in the checkout, and other traffic used unsecured HTTP transfer. This is the way most ecommerce websites work. We’ve decided however that we need to give our store owners a boost to help build customer trust as well as a small boost to their Google ranking.
Why does HTTPS help build trust?
When a potential customer visits your store, they look for visual cues that it’s safe to buy from you. Probably the most powerful indicator that your store is safe is the padlock icon that appears when your ecommerce store is fully encrypted. We’ve also been told they look for it whether they’re in your store’s checkout or not.
How does HTTPS help your Google ranking?
In August 2014, Google made the announcement regarding making HTTPS a ranking signal. So there’s a little boost for being completely HTTPS. Not only are you boosting your rankings with a secured site, but also you’re doing a favour for your customers by providing them a secure environment to view your products and make a purchase.
How can I encrypt my Spiffy Store?
We’ve already done it for you, and made it completely free! It’s super easy to fully encrypt your Spiffy Store, improve your store’s security, increase customer trust, and boost your SEO.
Before enabling SSL, you should also check out our knowledge base article on things you’ll need to take into account when enabling SSL.
All you need to do is log into your store, head over to the DNS & Domains section of your Preferences, and tick the Store-Front SSL Enabled option. If you have any issues, just let us know.