Google AdWords Remarketing

Google AdWords Remarketing helps you reach people who have visited your website. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

To set up remarketing, you'll need to add the remarketing tag to your store, create remarketing lists, and build remarketing campaigns that use your lists.

Our tutorial below shows you how to add the remarketing tag to your store. More information about Google AdWords Remarketing can be found at https://support.google.com/adwords/answer/2453998?hl=en

Adding the remarketing tag to your store

STEP 1 - Get your remarketing tag code

If you didn't get the tag code via email when you set your remarketing campaign, you can still find it in your AdWords account. Just follow these steps:

1. Sign in to AdWords at https://adwords.google.com.
2. Go to your "Shared library."
3. In the "Audiences" section, go to the "Remarketing tag" box at the top.
4. Click the View tag details button and then click Setup.
5. Click View remarketing tag and instructions to get the remarketing code you'll need to add to your site.

For more detailed instructions, read Remarketing tag validations and alerts.

STEP 2 - Add your remarketing tag code to your store

1. Copy the remarketing tag code from Step 1.
2. Log in to your store, and go to the "Design & assets -> Theme Editor" section of your store's Toolbox.
3. Scroll down to the "Store Layout" section, and click on your "Theme.liquid" file to edit it.
4. Paste your tag code at the bottom of the page, before the closing "</body>" tag.

Once the tag is published in your website, the next step is to create remarketing lists in AdWords. For example, you'll be able to create a remarketing list for the people who visited the "Electronics" section of your site by defining a list like this: "URL contains electronics."

How to check if your tag is working

You can find out if your tag is working correctly on the "Remarketing tag" box in the AdWords "Shared library." Keep in mind that there's a delay of 1-2 days in the information that shows in the tag validation section. To see when your tag was last checked, follow these steps:

1. Log in to your AdWords account
2. Click Shared library in the side navigation bar.
3. Click the View >> link under "Audiences."
4. Click the View tag details button in the "Remarketing tag" box above the statistics table. At the bottom, you'll see the date when the information was last updated.